Sourcing and pricing

November 16, 2023

Bringing You Exceptional Tea with Dedication and Care

At The Jade Leaf, we believe in openness and honesty when it comes to our pricing. Behind each tea we offer is a meticulous process that reflects our commitment to quality, ensuring you receive an exceptional product. Here's a glimpse into what goes into bringing you the perfect cup:

1. Sourcing Excellence:

   • Investment and Risk: Sourcing involves time and financial investment, with the risk of ordering entire cakes just to sample. We strive to locate the finest teas, often dealing with older, expensive varieties where storage conditions are unpredictable. Refunds are pursued for subpar teas, but sometimes, losses are inevitable to maintain our commitment to quality.

2. Dedicated Research:

   • Provenance Matters: Extensive research goes into identifying teas that stand out. We leverage local insights and engage with global tea enthusiasts, including valuable input from customers like you. Your experiences shape our selection, ensuring a curated tea collection that reflects diverse preferences.

3. Visual Appeal:

   • Photography and Descriptions: To bridge the online gap, we invest time in capturing high-quality photographs and crafting detailed product descriptions. This not only showcases the tea's visual appeal but also helps you make informed decisions. Our pricing considers the effort behind each image, ensuring transparency in our communication.

4. Handling with Precision:

   • Ordering, Stocking, and Packaging: The journey doesn't end with sourcing. We meticulously handle the ordering, restocking, and packaging processes, including breaking up, weighing, and sealing the teas. Our commitment extends to providing you with a carefully packed product, complete with customized labels, as we recognize the importance of presentation.

5. Operational Essentials:

   • Storage and Equipment: Our workspace demands resources for proper tea storage, weighing, and packing. Quality lighting, sealable bags, and equipment like bag sealers contribute to maintaining the integrity of the teas you receive.

6. Travel for Service:

   • Dedication Beyond Distance: We operate from the mountains, and the journey to the city for shipping is part of our commitment. From driving down the mountain to waiting in line at the post office, every step ensures your tea reaches you promptly and safely.

7. Promotion Efforts:

   • Keeping You Informed: Our dedication extends to keeping you informed. From crafting enticing emails to creating engaging Instagram posts, we invest time in promotions so you're aware of the unique teas available to enhance your tea experience.

The Reality of Tea Sales:

Selling tea isn't just about packing tea in a bag; it's an intricate process demanding dedication and effort. Our modest markup reflects our commitment to offering you exceptional teas. While our profit margins may be lower than industry standards, we find fulfillment in reinvesting profits from teaware sales back into improving our tea offerings.

Thank you for being part of our tea journey. Your support enables us to continually enhance the quality and variety of teas we provide.

Warm regards,

The Jade Leaf (Spring & Emilio)

Share:

Leave a comment

Comments will be approved before showing up.

Name *

Email *

Comment *

---

Also in News